Design
The Link-Belt Excavators brand is all about dependability and service. Consistent use of design elements helps us build trust and create experiences that inspire.
Primary Logo
This logo is our primary logo for all communications. This version of the logo should only be used on white backgrounds.
Misuse
Do not reverse the colors in the logo
Do not make your own versions of the logo
Do not remove EXCAVATORS from the logo
Do not make your own versions of the logo
Do not remove EXCAVATORS from the logo
One Color Logo
The one color version of our logo should be used on solid color backgrounds, photos, videos, or textures.
Misuse
Do not recolor the logo
Do not use the red logo on a solid color background that is not one of our brand colors
Do not use the red logo on a solid color background that is not one of our brand colors
Download logo filesTypography
Fonts express as much as words. They convey feeling, establishing a consistent and ownable visual language for Link-Belt Excavators. We use the Metropolis font family, specifically, Metropolis Black for headlines and Metropolis Light for body copy and correspondence.
Colors
Color has enduring emotional appeal. Link-Belt Excavators colors are bold and dependable.
Click a swatch to copy the color hex value.
Link-Belt Red
PANTONE 1797C
CMYK 13 / 94 / 83 / 3
RGB 206 / 25 / 35
HEX #CE1922
PANTONE 1797C
CMYK 13 / 94 / 83 / 3
RGB 206 / 25 / 35
HEX #CE1922
Black
PANTONE Black C
CMYK 75 / 68 / 67 / 89
RGB 2 / 0 / 0
HEX #020000
PANTONE Black C
CMYK 75 / 68 / 67 / 89
RGB 2 / 0 / 0
HEX #020000
Gray
PANTONE Cool Gray 6
CMYK 42 / 43 / 35 / 1
RGB 153 / 153 / 153
HEX #999999
PANTONE Cool Gray 6
CMYK 42 / 43 / 35 / 1
RGB 153 / 153 / 153
HEX #999999
Photography
Our photography focuses on showing machines and operators working on active job sites.
Photography Guidelines
We have a few rules to follow when taking new photos.
• If around the machine - a safety vest and hard hat are required.
• If in the machine - a safety vest is recommended, and a hard hat is not required.
• Shut the cab door for added safety.
• Make sure all cab lights and mirrors are attached and in their working configuration.
• Cab side photos typically showcase the equipment the best.
• Try to keep competitive excavators out of the shot – equipment we do not manufacture is okay.
• Landscape photos are generally better than portrait photos because they match the shape of the equipment.
• Negative space around the machine is a plus and gives more options for ads rather than centered and in the middle.
• Adhere to all OSHA guidelines.
• If around the machine - a safety vest and hard hat are required.
• If in the machine - a safety vest is recommended, and a hard hat is not required.
• Shut the cab door for added safety.
• Make sure all cab lights and mirrors are attached and in their working configuration.
• Cab side photos typically showcase the equipment the best.
• Try to keep competitive excavators out of the shot – equipment we do not manufacture is okay.
• Landscape photos are generally better than portrait photos because they match the shape of the equipment.
• Negative space around the machine is a plus and gives more options for ads rather than centered and in the middle.
• Adhere to all OSHA guidelines.
Video
Our library of video assets showcases Link-Belt Excavators and operators on job sites and at the Link-Belt Excavator's Customer Experience Center for training sessions.
DOWNLOAD