Language

Every word we use to represent Link-Belt Excavators — every email, every document, and page on our website — impacts our brand. Consistent use of language helps us build trust and connect with our clients.

About Statement

Industry-leading Link-Belt Excavators get the job done, every time. And with a dedicated team of expert support and innovative aftermarket solutions, we’re behind you for the long haul.

Core Values

Customer Success

These headlines apply to people: workers and customers. This language can be used in web content, social media, etc. For example, they will work well on a landing page for recruitment. They are also significant lines to accompany images of people throughout the website or any other platform.
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Environmental Stewardship

We are committed to your success. Collaboration is vital to our innovation, and we will partner with you to help transform your ideas into sustainable, high-quality products that also taste good. From your first idea to seeing your product on store shelves, we will treat your brand as our own.
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Innovation and Quality

We are committed to your success. Collaboration is vital to our innovation, and we will partner with you to help transform your ideas into sustainable, high-quality products that also taste good. From your first idea to seeing your product on store shelves, we will treat your brand as our own.
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Community Engagement

We are committed to your success. Collaboration is vital to our innovation, and we will partner with you to help transform your ideas into sustainable, high-quality products that also taste good. From your first idea to seeing your product on store shelves, we will treat your brand as our own.
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Safety

We are committed to your success. Collaboration is vital to our innovation, and we will partner with you to help transform your ideas into sustainable, high-quality products that also taste good. From your first idea to seeing your product on store shelves, we will treat your brand as our own.
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Team-based Culture

We are committed to your success. Collaboration is vital to our innovation, and we will partner with you to help transform your ideas into sustainable, high-quality products that also taste good. From your first idea to seeing your product on store shelves, we will treat your brand as our own.
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Value for All Stakeholders

We are committed to your success. Collaboration is vital to our innovation, and we will partner with you to help transform your ideas into sustainable, high-quality products that also taste good. From your first idea to seeing your product on store shelves, we will treat your brand as our own.
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Headlines

Example applications: website, social media, general marketing
As relentless as you are
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Only uptime
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Hurt the dirt
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Hard work never felt so good
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Sit back and work hard
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First one in, last one out
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